The quikcrete I just saw (like 10 minutes ago) at my Lowes (in Lakeland) was called "Premium Play Sand." It was not white, but more of a tan color...I've not bee able to find any of the ultra-white sand at Lowes anyways...
Now, for me, the color is fine and as soon as I can get some idea about whether it should be rinsed (and what's the best way to do that), I'll probably buy it - it was like $4.00/bag.