Dennis,
You're not seeing wholesale from a Water Treatment distributor. You're seeing prices from a pet or other wholesaler. Believe me when I tell you there is a DRAMATIC difference.
When I was buying wholesale parts, I could easily build a 5 or 6 stage Filmtec RO/DI unit, include shipping, A hanna instruments TDS meter,flush valve, pressure gauge, Refillable DI cartridge and use top quality parts (John Guest, Filmtec, Omnipure, Slimline,etc) for well below RO unit wholesale. I sold these units for $150 and still made enough $$ on 'em to make it worth my while. It's all a matter of finding a decent wholesaler. RO units don't cost much to make. I believe my cost was in the $70-85 dollar range for what I described above.
What frosts my can is that the Ebay cheapoff artists could easily use top grade parts and still sell at their prices and make money. They cut corners for esentially no reason other than to gouge a couple of extra bucks out of their buyers. I mean we're talking an extra $2-3 dollars cost for a filmtec membrane vs. desal or generic here.
I'll get off my soapbox now....
RandalB