If the sodium bicarbonate is used without baking, it'll lower the pH very slightly (maybe 0.1 or so) when added. The pH will rise as aeration removes carbon dioxide from the tank. If the sodium bicarbonate is baked, it'll raise pH, perhaps a fair amount, until aeration adds carbon dioxide back into the tank. Depending on the tank's pH and aeration rate, the baked product might help a bit with pH, although many people find that only fresher air or a limewater drip helps much.