riotj,
To feed it I would try putting it in a small glass of tank water with the food and just let it eat all it wants for like 20 minutes.
As for what to feed it you have lots of choices. Unless they are gut loaded i'd stay away from brine shrimp since the don't have a lot of nutritional value. I've had good success with frozen rotifers, mysis, cyclopeeze, small chunks of raw shrimp, they don't seem very picky. Also you may want to try larger foods, mysis or such, you'll be amazed how much and how big of pieces they can eat when they really open up.
You shouldn't have a problem keeping it alive they are pretty hardy just be sure to feed it often.
Simon