Nice and well thought questions. I'm very sorry my English is not as good as I would like to discuss them properly. I feel as I couldn't explain better.
First, I'm not against "commercial" things, and I also don't think that something is better only because it comes from the wild. But talking about live rock, there are more things in it that are beneficial, apart from bacteria. Live rock is not only a bacterial filter.
Many answers can be read here:
http://www.advancedaquarist.com/2011/3/aafeature
And as it says:
During a time period in which a stable microbial community in a marine aquarium is still emerging, a single addition of a live bacterial culture may suffice to achieve colonization and persistence in the ambient environment, provided that the strains being added are well adapted to the prevailing environmental conditions. When the environment already carries a relatively stable microbial community, it is more likely that a live bacterial culture will have to be added on a regular basis in order to achieve an artificially stable presence in the microbial community (Verschuere et al 2000).
That's what vendors want, artificially establish their bacteria strains, that require not only frequent addition, but also their own products to thrieve (or at least they suggest them). Just think, most commercial brands have their bacteria and their products to boost their bacteria.
It's more than likely that determinate bacteria strains requiere determinate growth factors (vitamins, aminoacids, energy, etc) so by dosing this products, we help them take over the bacteria that came with the wild live rock.
Many people I know have had problems (i.e algae blooms) when stopping dosing this commercial strains and its products, and have to restart dosing again. That`s just why I don't like them, I think they make "addict" an aquarium.
I think that that is not natural nor maybe, logical. I've had always my good live rock from different locations, collected from the shipping box, and no need to add anything frequently. And this does work. No nitrite, full of life, no algae. And if it works, and very well, why need to add frequently a commercial bacteria strain in order to take over the others I had and worked perfectly, which needs also their commercial boost product from that brand?
Could they be better that the wild ones I have? Maybe. I don't know. Could they consume more carbon that wild ones? Maybe, again. But I can boost mine by just using biopellets. They are just the strains I had, but boosted by the solid carbon source. I don't need to add any products, any bacteria frequently to maintain it.
No problem in stopping using the biopellets, now I need them less as the chaeto keeps growing and growing.
Of course every tank is different, that was just my opinion. Most people understimate the work of chaeto in the fight with the cyanobacteria and blame biopellets on their cyano blooms. Yes and no.
My tank works perfectly in a more "natural" way, never added bacteria or products for them, no metod, very good live rock, biopellets (little) and chaeto. Heavy feeding, ates to zero, corals with strong colors, no cyano.
But as each tank is diferent, and was set in a different way, should be handled in the way it works better.