the best way to get that company to stop marketing the product under that name is to bring up the infringement issue to Apple. they have built a valuable brand. someone else is using that brand recognition to market a dubious product. I doubt this company has a license with Apple, since it doesn't even come with an ipod dock. Apple may not really care about fish, but they do care, a lot, about the perception of their name.
is this product even on the market?