I might be biased, but I think his prices are more then fair on an average. I think a lot of that idea comes from selling a lot of higher end corals and fish. There are not a lot of places that carry chevron tangs, sargassum triggers, or gold flake angels on a weekly basis. On top of that, even those are priced under the online vendors. I got a good sized Blue Spot Jawfish from him for $98 when Liveaquaria has them listed for $130. Another reason, he gets all his fish orders from Quality Marine instead of A-pet which does a two week qt prior to sending them out to vendors and then Brian qt's them for another week in copper and slowly raises the salinity. You will also be flat out amazed at the quantity of corals he's got. He's still working on his fish setup so he doesn't have the quantity I would expect him to have when it's done.