Baking soda is a great, cheap additive for raising alkalinity. If he reads the articles and uses the calculator he'll be fine. Dumping in baking soda (or any product that impacts calc, alk, MG, anything) without determining where your tank needs to go is a bad idea.
Thurge - I would like to say that I've never just dumped an indiscriminate amount of product x in my tank...but I wouldn't be telling the truth. In my early days I did it all that time and often put myself in situations like the one you described.