Ushio/BLV makes 400s that are M59 compatible w/ probe start circuits (you can see three wires going into the actual inner jacket that holds the gasses). They have 'CWA' in their model numbers, and are made for the US market because we are the only blokes who still favor cheap magnetic ballasts. So its not that Ushio is being confusing, its US... they are just accomidating.
They also make HQI rated 400's (one of only a trio of mfg's that makes HQI 400s) which may or may not start on M59's. Even if they do fire up, they are not running to spec, and it can damage the bulb. The good news is that 400 watt HQI ballasts in the US are really just HPS 430 watt ballasts that have been re-named. So you can save yourself a ton by simply buying the HPS ballast.