I would definately start with the reflecters, metal halide (as with most bulbs) emits light in a 360degree radius around the bulb, your tanks is only within about 1/3 of this (rough estimate, without specifics of your set-up this is a guess) so you are loosing more than half of the light. A good reflecter (not just any shinny surface) will ruturn much of the light that is emitted away from the bulb and return it to your tank, and emit the light over a wider area. Think qualitative not quantitative when it comes to lighting, not all light sources are created equal even if they include the same bulb and ballast.
-John-