Always go double-sided when possible. Light from both sides is important for sustaining growth longer for each growth cycle.
I think whatever multichip you get will still create a hot spot. To determine the mutlichip wattage, I have to do a little math for you here. If I were to go by my rule of thumb for LEDs, which is one 3W 660nm Deep Red on each side of ever 4-8 sq in of material. To convert that to watts for comparison, each LED has a Vdrop of about 2.2-2.4V so at 700mA the actual consumption of each LED is more like 1.5-1.7W. Let's take the low number to be safe.
So that means for a 6x6 screen, using the high-intensity number, that's 6x6 = 36, 36/4 = 9 LEDs, 9x1.5 = 13.5 actual watts (consumed). For the low-intensity, 6x6=36, 36/8 = 4.5 LEDs, 4.5x1.5 = 6.75 actual watts. Those numbers are for each side.
In the Multi-chip fixtures in question, they use both red and blue - you mainly care about the reds. Ignore the chip counts, because they are using 1W chips. But just like the 3W chips, 1W does not necessarily equal 1W consumed, but the output ratio of "rated" to "consumed" is probably a little better. So if you were conservative and considered the "20W" fixture to be more like 10W consumed (by the LEDs, ignoring the driver losses) you would probably be safe with that assumption. That's 16 reds, "de-rated" a bit, and the blues are supplemental as far as we are concerned, so I really do not tend to factor their presence into the overall "wattage per area" calculation. There are only 4 of them so that is a good ratio and I don't feel it affects the calculation or increases the chances of photosaturation (blues are more intense at the same drive current)
That means that if you had a 6x6 screen and used the 20W fixtures, you would probably fall right in the middle between the "high" and "low" intensity ranges. Throwing the diffusers on would knock this down a bit. I usually recommend diffusers on a fixture that is individual LEDs setup for high intensity. In this case, since I am of the opinion that you should probably have some level of diffusion with the multi-chips, it's probably safer to go with the 30W fixtures + diffusers, for a 6x6 screen.
For a 6x4 screen, you could probably do the 20W fixtures and be pretty safe.
Hope that helps (and doesn't confuse too much)