The point I made about the price is that it is a turn off to those of us experienced in the reef hobby that know the value of certain equipment. When you double the price of something like that, you are basically hoping for someone to come buy it that doesn't know anything about them and probably doesn't have much experience in the hobby. Sure, any way to make a buck. That isn't the attitude that I like to see in a good LFS. I understand they need to make a profit. But when I've seen how a truly good LFS like Salty Critter prices and works with customers (not trying to rip them off), I just expect more. SC is just like a good hardware store that you love going to - it has what you need, people who know their stuff, and prices that don't attempt to gouge you. That is not the feeling I get from Tropical Aquarium. I don't mean to bash them as much as I might seem (after all I've seen WAY worse). One good thing I can say is their livestock quality and prices are good.