1. Time = It takes time to a wild colony to return its color, give it at least 2 months.
2. Lighting = Too bright you get too light color, too little you get brown shades
3. Nutrient (NO3, PO4) = If it is detectable, you got too much and you will get dark shades or brownish color. Especially phosphate.
4. Coral feeding = too some degree it helps if 1 - 3 are met.
Of course there are always exceptions for some colonies but I believe they are general important things to look at.
I have friend with 12 ppm NO3 and 0.2 ppm PO4 but a few of his acropora colonies are showing beautiful colors. (Unfortunately only a few of them, most of the acropora assumped dark/ brownish color in his tank.)
I hope the information is helpful.
Good luck!