I agree that there are various things with the site which could be better. One thing to keep in mind is that when a user is looking for something or browsing around, you want to minimize the number of clicks it takes to find something. There is a finite number of clicks a user will deal with before giving up and moving on.
Given that, I think the intro page at
www.premiumaquatics.com is a bad idea. When you go to
www.premiumaquatics.com, it should take you directly to the store front.
I really see no advantages, only disadvantages, to the intro page.
If I am looking for an item, I generally navigate the following which seems excessive:
1. go to premiumaquatics.com
2. Enter the main store (combine #1 and #2 to save time)
3. Click on the dry goods category (I think most of your customers come for dry goods, perhaps have this expanded by default to save another click)
4. Click on the category I want.
Most other sites, this is a 2-step process instead of 4. IE, marinedepot.com, 1. go to marinedepot.com 2. click on category
This is my main complaint I think - other than that, it isn't really that bad. Just keep in mind that as a general rule of thumb in web sites, the more clicks the more users that will give up and go elsewhere.
Bob