Fish and Coral Insurance

susanrosenfeld

New member
So, I would like everyone's take on an interesting idea. Do you think that a salt water fish store could make a profit off of fish insurance? The idea is that if a person wanted insurance on a fish, the store would charge a certain percentage extra of what the fish cost. If the fish died within seven days, the customer would be able to pick out another fish for the same price, and get it as a substitute without paying for another fish. The benefits of this would be that more serious hobbyists could feel more comfortable buying more expensive fish, meaning that the store could carry more rare and exotic livestock. However, there are so many factors (acclimation, water quality, etc) that the fish store can't account for that I am wondering if it would actually make any significant profit, or if it'd break even, or even lose money. What do you think?
 
But here's the thing - if even just over 50 percent of fish that leave the store live for seven days, it would still be profitable. What do you think?
 
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