My 240g FO system has no live rock (thus, FO and not FOWLR) and I use about 45 liters of ceramic rings for biofiltration. Ceramic rings are much cheaper than live rock and pound for pound and volume-wise are more efficient. If you don't plan on having really big fish like large Angels, Puffers, Tangs, etc, then you'll need less bioballs/rings. Also, 240 pounds of live rock would rob like 1/2 of my fish's swimming space.
I was going to use cheapo T8 shop lights, but because of the flatter size of the housing, I decided to go for T5's (regular output, not T5HO). I've got 4 tubes of 60inchers drawing 40 watts each, which is pretty darn low in energy consumption. Fish don't need lights, soI only turn on the lights on when I come home from work for about 4-6hrs each day, purely so that I can watch the fish. During the daytime, natural sunlight in the living room is enough to signal to the fish that it's daytime.
Fish can tolerate much higher temperatures, so I do not use a chiller, which saves massively on power bills considering that a 240g system would require a 1 horsepower chiller which guzzles 600watts.
Fish can also tolerate much higher levels of nitrates, so you won't need to change water as often.
You would need a skimmer whether you went reef or FO. But I don't think it's correct to say that an FO system would require a bigger skimmer than a reef system. If you kept the same exact stock list, then you would only require the same exact skimming capacity. However, if you started stocking big fish that eat and poop a lot, then you'll need a bigger skimmer.