<a href=showthread.php?s=&postid=15335579#post15335579 target=_blank>Originally posted</a> by Santoki
Looks perfectly fine to me.
Most people have phosphate and nitrate levels far higher than in the ocean, hence darker anemones.
To say darker is the norm is like saying long stringy tentacles is the norm compared to bubbling tips, since most btas lose their bubble tips after a while in captivity.
$90 is about the going rate for a "rose" at most LFS (in my area), however, I would not make the purchase if it was wild collected. These anemones tend to clone themselves quite readily and can usually be found through your local reef club for much less.