Cryptic sponges are essential recyclers in reef systems. Some may tolerate light to some degree.
Research done about 15 years ago showed at least some species are able to remove labile DOC 1000X faster than the bacterioplankton that may or may not be removed by skimming. Another discovery that surprised everyone is some species have a mitosis rate (cellular reproduction) of as little as 8 hours (faster than most bacteria) but don't grow. Instead these sponges shed cellular debris at an incredibly fast rate. This cellualr debris turns out to be an essential part of food webs in reef ecosystems.
So the question is, if they have almost certainly been in your system since you added the live rock, what changes have happened to the ecosystem in the last few weeks or months that is providing a more hospitable environment for them to grow out in the open?