Here's how I see the situation. There are currently 20+ fish stores in the valley. At least 4 in same general area as Epic Oceans. The market has become saturated. There are some really good one and some bad ones. Most of these stores buy from the same wholesalers so most of the time there isn't much difference in selection. What makes a store stand out for me is it's cleanliness, customer service, pricing and if they carry rare unusual corals other store don't.
We all have our favorite stores and the competition has become fierce between these guys to earn our business. First impressions are everything. These new store opening up better be an their "A" game or they won't be around long. (It's just simple economics) In Epic Oceans case it sounds like they may have opened to soon and some haven't been impressed with the store. Sure, everyone should give this guy a chance but the reality of it is there are 20 other stores to chose from and what makes Epic Oceans different from the others...
Just like the others. I'm not bashing anyone just adding my 2 cents to the discussion....