Live Rock

Wow, that is over priced in your area. I have had a business for 6 years now in a different market, but very business smart ;) Wife is an accountant as well lol.

I would never stiff anyone, but I think a true fish store here would do well and bring people from a 50 mile radius easy. Closer than Atlanta and no traffic issues. Closer than Montgomery for most and again, no traffic issues. I am still doing a little research, but I think it is a good investment and will help many in the area. May even offer a reptile section as well, I'm a sucker for snakes :p
 
I dont use live rock at all anymore I only use dry rock and seed it with coraline. Looking at my tank I dont think you could even tell that it was ever dry rock its coved in corals and coraline. The reason for only using dry rock is I got sick of fighting pest that came in on live rock.
 
Just a small coment about the ric. mushrooms.They cost more than $3-$5 wholesale.Just so you know that not all places jack up prices through the roof!!!
 
I understand jasontammy and I agree that not all LFS rob their customers, and as far as the 3-5 dollars that was just a figure I through out, it was just an example but it is doable.
I am sure there are some divers unemployed in the FL. area, the Ric. MRooms I am talking about are from FL. area. Just saying that a unemployed diver could get permits or what ever FL. law requires and do very well at $5.00 each they could take pictures of the exact group they collected sell them over the internet and sell to the public straight from the ocean and to the you or me, I mean come on even at $50.00 fuel a day that would still be $450.00 a day or $2250.00 for a 5 day week profit. But then the greedy biger companys would come in with with low wages on a lot of divers to collect them and would beat the $5.00 price just to get the sales :)

Why don't people post a list of LFS that do good buisness including correct info on what they sell, no price gouging, ( Example on gouging: LFS may pay $5.00 for a Purple Fire Fish but they sell it for $ 29 - 35.00 here) The broker I talked to told me the prices about a week ago and he said that most LFS he sales to marks up 300 % per fish at least! which is way high but a lot cheaper then I would have to pay here and if the fish dies to bad!

NOT ALL ARE LIKE THAT but most are.

Most people you talk to that won't go from fresh to saltwater is because of $30 -hundreds of dollars per fish depending on the type and or corals same thing!

I know some fish are higher because the diver may have to go deeper and that takes more time I get it. But that is not the case most of the time.

I also understand that a mom and pop LFS can't compete with the large chain store on the prices, however again if the mom and pop store can't buy a fish cheaper then say $25.00 then why not buy from the sellers on the internet where that same fish is $12.00 and add say $5.00 to the fish and they could sell it for $17.00 thats a savings of almost half to us the customer!!
LIKE I SAID SELL AND MAKE MONEY ON VOLUME INSTEAD ONE CUSTOMER THEN WE WILL BUY MORE FISH, Then if skippy the mantis shrimp eats my fish OH WELL I will go get another one but not at $30 bucks!!

Look, if any body knows i am wrong explain why, I don't try to be mean spirited and I hope I have not affended anyone! I try real hard not to name names or point the finger at any specific person or company and If you are not the one guilty of the things I bring up then you should know I am not refering to you! If you feel insulted then you are guilty and I or nobody else owes you an apoligy you owe the public one:)

I am not right about all things, know body is but this all started along the way of me trying to check out this sight and I found where a noobie had asked a question and NOBODY responded for hours, so I took a shot at it and was attacked by another for my oppionion, maybe I just should have not tried to help the guy and I feel bad he thought he had started this (he thought) was a heated discussion, to me it opened up somethings that need to be addressed and I won't get heated at anyone. But I will say what I think and if Someone explains why I am wrong I have no problem admitting it if I agree, the things I bring up are things that I have personally been through or have witnessed except some of the figures were examples only give or take a couple bucks.
Sorry for all the bad spelling and writing!
 
Last edited:
You have to understand business. If I buy $2000 worth of fish, here is what you have to look at:

Shipping of the fish
Electricity used for pumps, heater, and lights
Fish food
Labor

The store may pay a face value of $5 per firefish, but when said and done it is a little more than just the $5 face value. I do understand that some stores do mark up a little more than most, but look at the quality of the store, customer service, and quality of fish. If it does not reflect price, I agree NOT to buy. If that prices does reflect all of the above, then you need to think for a second. Maybe the price is there for a reason. Although if you want to buy from online and possible get a fish with bad characteristics or disease, then go for it. NO I am not saying online places do this, but at least with a quality store you know that fish was hand picked...... well in my case it would be :)
 
Awe, come on, Craig; how do you REALLY feel about it? You don't think a LFS would really mark up a price 200% - 300% do you?
 
LOL, Thank yo for the response!
OK, I was taking those things into consideration.
What is a fare markup in your apponion?
 
Honestly, I have yet to get a price sheet and factor all in. I also forgot to add water in there as well as salt, but you get the point. Main thing is not let a fish sit in the store over a week. So you do not want to price high and try to make a killing off a fish or 2 a week. Price to cover expenses plus some profit, I mean you are wanting to put food on your table as well as cove the great 30+% that goes to Obama, but thats a different **** storm.

I can however tell you in the market of audio, 50% is about your average mark up across the board. That is at a shop. You can save 30% or so online, but you are not getting the install, warranty, or service as your local dealer has. I hate when a kid comes in and ask questions for a week straight, and you basically teach him all the basics, then he comes back with ebay bought equipment and wants it installed. Got to support the ebay tax on the install for not buying from me. My service and time is worth something... I will help anyone and break a deal any day, but I can not sell products what I get them for. I do need to live. Of course the 12 volt market is so screwed because of distributors selling direct on ebay. OH well, compare shops, service, and price and you will understand the typical mark up.
 
Alright I cant stand it.

Ive worked at a few LFS in my days and Yes there is a mark up most are 1 to 1 1/2 times what they pay ex. they buy a fish for $10 they sell for $20-25 but if they pay $3 they still sell for $20 you wont find much for less than $20 reason they if they make a order for $2000 and lose $400 worth of it in shipping stress they have to recoupe those losses so it just balances out if they didnt they would go under real fast. LFS dont make as much as you think thats why so many close within the 1st yr or two.

Since you mentioned rics I bet the diver is only getting $5 each for them but they sell them then they get sold to a huge wholesaler then sold to a smaller one then sold to the LFS each time the price goes up and you also have to add shipping so by the time it gets to the LFS it cost them $10-20 depending on how many hands it went thru.

There is a very little mark up on dry goods believe it or not in most cases you can it online cheaper than there wholesalers sell it to them for. The online vendors buy in bulk or direct so they price is cheaper where the LFS buys from a wholesaler where the product has passed thru more hands and each hand has to make something off of it.
 
I understand what you are trying to point out to me, I have been selfemployed from age 19, I owened a Internet Provider Buesiness, Trucking co., Raised and sold Exotic animals and birds for years, and Now have a Buisness building custom metal building, Roofs etc.
And when things got slow over the years I started working for others like a Diesel Mac. work shutdowns rebuilding power plants, and refinerys. My point is I have been around the block a time or two!

You think I don't have to compete with other buisnesses?
All good buisnesses can run off of higher volume of sales to meet the 1/4 goal!
Yes I could double my prices and some who didnt know there are other options would buy!
Does that make it right? I would have to strongly disagree! What is the right way? I guess let the cutomer decide.
 
Alright I cant stand it.

Ive worked at a few LFS in my days and Yes there is a mark up most are 1 to 1 1/2 times what they pay ex. they buy a fish for $10 they sell for $20-25 but if they pay $3 they still sell for $20 you wont find much for less than $20 reason they if they make a order for $2000 and lose $400 worth of it in shipping stress they have to recoupe those losses so it just balances out if they didnt they would go under real fast. LFS dont make as much as you think thats why so many close within the 1st yr or two.

Since you mentioned rics I bet the diver is only getting $5 each for them but they sell them then they get sold to a huge wholesaler then sold to a smaller one then sold to the LFS each time the price goes up and you also have to add shipping so by the time it gets to the LFS it cost them $10-20 depending on how many hands it went thru.

There is a very little mark up on dry goods believe it or not in most cases you can it online cheaper than there wholesalers sell it to them for. The online vendors buy in bulk or direct so they price is cheaper where the LFS buys from a wholesaler than the product has passed thru more hands and each hand has to make something off of it.

I didn't even mention dead fish due to stress :thumbsup: Average people do not understand business, which is one of the reasons they do not own one. I am not being rude, but you just have to understand all the cost that goes into it. On average, to break even a store would have to make $2000. Tht isn't easy, and in this economy very tough.

Reason if I do a store, it will be a very clean and high maintained store. Nothing like most, I take pride in my companies and my wife is OCD :frog:
 
I understand what you are trying to point out to me, I have been selfemployed from age 19, I owened a Internet Provider Buesiness, Trucking co., Raised and sold Exotic animals and birds for years, and Now have a Buisness building custom metal building, Roofs etc.
And when things got slow over the years I started working for others like a Diesel Mac. work shutdowns rebuilding power plants, and refinerys. My point is I have been around the block a time or two!

You think I don't have to compete with other buisnesses?
All good buisnesses can run off of higher volume of sales to meet the 1/4 goal!
Yes I could double my prices and some who didnt know there are other options would buy!
Does that make it right? I would have to strongly disagree! What is the right way? I guess let the cutomer decide.

Honestly, from your post I doubt you own a true company. Don't take that the wrong way, but it is what it is.

In this business and economy, saltwater is not a poor mans hobby and there are a lot more poor or barely making it than making it well. So right now, the quantity movement is not the best approach to take, however a smart and ethical approach would conquer all.
 
Thanks again for your responses, I can only compare the LFS I have been too.
And again, Is the LFS sales going down because they are gouging?
Maybe that why some are closing, maybe just a hard hit area from the bad acmy.
Even some of us older people are starting to see that we are paying too much at our local stores, so we buy on line! If we need or want something should we not get it if we can't afford the local price?
I have changed buisnesses 4 dif. times mainly because bigger companys came in with cheaper stuff then I could get it far.I do understand the big vs little company very well!
But that don't make it right.
I always buy local if I feel i am get treated fairly but i also have no problem telling people they are too high if i know they are!
I have even offered to buy a fish that was not in stock before from my LFS ,pay up front,pay my part of the shipping, and take the fish as is when it arrived if they would but NOOOOOOOO he said it will be the same price, and he wouldn't have had all the extra cost you mentioned or the risk would he? GREEEEEED!:) you can't deny it can you!
You know he could have made a quick few bucks and made a customer happy but it was all about trying to pay a kids whole days wages on one customer!
 
I understand what you are trying to point out to me, I have been selfemployed from age 19, I owened a Internet Provider Buesiness, Trucking co., Raised and sold Exotic animals and birds for years, and Now have a Buisness building custom metal building, Roofs etc.
And when things got slow over the years I started working for others like a Diesel Mac. work shutdowns rebuilding power plants, and refinerys. My point is I have been around the block a time or two!

You think I don't have to compete with other buisnesses?
All good buisnesses can run off of higher volume of sales to meet the 1/4 goal!
Yes I could double my prices and some who didnt know there are other options would buy!
Does that make it right? I would have to strongly disagree! What is the right way? I guess let the cutomer decide.

Yes I understand where your coming from but most business dont have the overhead that a LFS does. Think of what the power bill would be at your house if you had 80 tanks with 30 running MH and all have pumps,heaters, ect..not to count the dead loss,labor and rent. It sucks as much for them as it does for us. I admit I order alot of my stuff online because I get it cheaper but I try to help my LFS out as I can so if you dont like the prices I would suggest you buy online but they is a shipping fee so in the long run you might spend more on live goods. Happy reefing and the best of luck to ya.

Im sorry to the OP for helping derailing your thread.
 
You can go to a store, chat with them and know what they are about. I would easily match prices of any store in my area plus take an extra 10% off to earn business. I go the extra mile for customers, I am just 1 in a million in business I guess lol.
 
Thanks again for the responses, Run a search on SOSWEB, SOSINTERNET,S&H Trucking
I won't give ou my current info as you never know how you are talking to.
Thanks for the link, see that is what i am talking about, if it is a real link and someone wants one that reads this then we all have helped by discusing this, they can save and buy 2 instead of one, well you get the point.


I really like the quote (Nothing like most) see you agree admit it :)
 
Back
Top