I doubt that the LED's you have will cause any damage. They are probably in the 400nm range or maybe a little lower judging from your description. If they are giving off the violet/purple light, the description would suggest that they are in that range. The same as the 420nm actinic VHO or T5 or maybe a little lower. Even some halides have some output in that range.
But they usually tell you the wavelength of the LED, do you know or remember what it is?
If you direct the light upwards to a refector, it will definitely widen the spread but the light will be more diffuse so you may need more LED's to have a bright enough overall effect. Depends what you want.
I never wanted mine to lighten the tank enough that I could actually view everything from where we normally sit. I just use them to create a low glow. We can look at the tank up close and see what the nocturnal critters are doing but not light the entire tank so we can see everything from the couch. I only use them in the morning for a couple hours and at night for a couple hours before and after the flourescents go on and off. More for the cool blue glow and for us than for the tank. But again, depends what you want. There really isnt any right or wrong for "moonlighting" unless they are so bright that the tank never gets a true night period or using some type of UVC emitting LED.