Deep Sand Bed is about 1 lb per gallon. Amount of rock for a reef: 1-2 lbs per gallon---the more 'open' the better, ie, a lot of texture increases exposure area.
First, lay down eggcrate lighting grid: stabilizes your rocks.
Second, you don't need live sand: use CaribSea aragonite. Does real well, will be live before your cycle finishes.
Third, use base rock [approved base rock] for all rock that's under the sand: [you lay down the rock before the sand.] Takes a little longer in the cycle, but will be live in fairly short order.
Get good live rock for the top level.
If you can get live rock directly from an established tank and are willing to accept any hitchhikers [I love 'em] then you can just put it straight across uncured. My lfs will actually sell rock out of their display/sale tanks.
Don't let anybody sell you a fish to 'cycle your tank.' Just feed it a micropinch [5 flakes] of fish food a day until the ammonia rises and you'll be just as good.