Good point about the macros, most are feeding predominantly on phosphate. Careful with other macros though or you could end up with an even bigger problem. Risk of spreading to the display or even crashing a tank. A remote deep sand bed could also be considered if you don't want one in the display and can greatly reduce nitrates.
The purigen I use is more targeted at absorbing organics before they become nitrates and I suspect was a big part of my success. The instant ocean natural nitrate reducer could still be helping still but I doubt it since I only used one full dose administered in two half doses a week apart. I do believe this product was a huge factor in getting the nitrates to start dropping rapidly on it's own.
I haven't been able to find much information on this product aside from a few people who say it's great stuff and a few others who are too against it to provide any valuable information. A huge variety of stuff in my reef (no sps though) and experienced absolutely no ill effects with this product. I guess I'm just lucky this product came with the tank because I wouldn't have even considered it otherwise. Good luck and happy reefing!