Agreed with Gary on rinsing. You'll defeat the purpose of the southdown. I've found no circulation for a day or two facilitates the settling big time. This is a new setup without corals yet? If that's the case, put your southdown where you want it, and then use a plate to diffuse the water as you place it in your aquarium. Keep the plate as close to the southdown as possible at the beginning, and let your water dribble over the plate to diffuse it as it enters the aquarium.
As you fill, keep your plate as far away from the southdown as possible, and just let it "dribble" over the side. I've also read a thread where people would actually freeze blocks of the southdown mixed with a small amount of ro water, and placed it on the bottom, then filled. You'll get no sandstorm this way, but might need a rock or two to hold the frozen blocks in place. You will probably get a bit of a sandstorm when you fire up your circulation, but nothing like you would if you placed it in dry, and filled with water from the beginning.
You could also fill a bag with your southdown after the tank has water in it, and let it "dribble" out of a cut off corner of the bag into the bottom of your aquarium. This takes time to do it correctly, but will cut down on a sandstorm. The less time you have your southdown in the water column the better. The freezing technique works amazingly well. Use a plate for this technique also, and hurry so the ice melts as slow as possible.