I would open the pump and check that no foreign object is inside and check if the shafts have any small chips and that the bushing at the bottom is inserted into its socket. You also want to make sure it is installed so it is not in contact with a hard surface, if it is connected to rigid pipe a short length of tubing between the pump and pipe will help, the suction cup feet should be installed and the sides should be touching the sump. Unless air is trapped inside, with this model pump it is unlikely noise will resolve itself.