You're right, it's 1:1 magnification at the closest focus either way. But macro is not the only thing to use them for. With the crop factor on my small-sensor Canon, the 100 mm is acting like ~130 mm, right? So, I'm used to the 100 mm giving me a little more reach than I'd be able to get if I were to connect the lens to a full-frame body. That's all I was trying to say.