This is an interesting question. I think you basically summed it up correctly when you said, "more than reefs". Reefers try to get phosphate as close to zero as possible, to discourage algae. Macros, however, need a little, but not too much.
C-N-P (carbon-nitrogen-phosphate) ratios for macros are in the ballpark of 300-30-1 (I get a different number every time I ask the interwebs). Phosphate pretty much takes care of itself when you feed fish food. Nitrogen (ammonia, nitrite, nitrate) is pretty easy to maintain, unless you have a highly functioning deep sand bed, or other denitrator device. I have a DSB, so I dose nitrate. Carbon, the most important one of all, seems to get the least attention. Some is supplied by food. Maybe the most important source of carbon for plants is CO2. It's rarely used on the marine side, but very popular with the freshwater plant folks. Carbon dosing is popular with the reef guys nowadays, but for different reasons. I tried it and got cyanobacteria, but I think my tank was too young at the time. I think it could be very beneficial to macro tanks that are a bit more mature.
So, this brings up another question: What's the best way to maintain high carbon levels in a macro tank?
I use CO2. I'd be very interested to hear what others do.