Yes, but they don't have to be kept on constant lighting 24/7. In fact, if you run out of rotifers, you can just keep them in the dark for a day in order to regrow rotifer populations. Giving them a "night" time allows the fish to rest from their constant search for food, allows rotifer populations to build up a bit in the tank, etc. Remember, in the wild, fish larva are always exposed to day/night cycles, so it's all right to allow the fish to always have a day/night cycle as well.
I'd start them on a cycle right now, as long as they aren't eating BBS. You don't want them to get shocked. Maybe start by giving them an hour of lights out, then two hours, etc, until you hit your target light cycle.