I don't know about you but unless u are buying in bulk, there is no way I am ordering one or two fish or one or two corals. 30 dollars to ship normally puts the price inline with LFS, I have never ordered livestock online and unless I am in a group order it is unlikely I will. Not that I am a LFS loyalist, bottom line is they want our money, and we want to give up as little as possible. You have to remember that LFS can not buy in the bulk that online retailers can, they also have more overhead and fewer customers that online retailers. Water, Electricity, Rent, Pay Employee's, shipping, profit and loss get filtered into cost. Since, I started using RC I have picked up more here than at the LFS, but I still visit them on a regular basis, because you never know when they are going to get that Coral you didn't know you needed and you have never seen it online, or that perfect fish. I like to see my livestock before I get it to determine if it will fit the way I think it will. Also, supporting them keeps them around. In cases of emergency (the two killer storms we just had) they are invaluable. Hard to order supplies online when you don't have power.