Backer Trade Show and World Reef Conference
Backer Trade Show and World Reef Conference
Colette Fairchild here, Trade Show Director for H.H. Backer's Pet Industry Christmas Trade Show, October 2-4. As many of you know, we are co-locating with CMAS's World Reef Conference and Midwest Frag Fest. I wanted to clarify exactly who's admitted to each event and what our show policies are as there are some misconceptions out there about how the show will actually operate.
WRC will be held in a separate hall from the Backer show, adjacent to our aquatics area (called "Aquatic Answers"). Registered, paid WRC members may view the Backer aquatics hall on Sunday, October 4 only.
Hobbyists may not purchase products/services in the Backer aquatics hall, only on the WRC side, since we are a trade show. We will have a regional retail store guide available for for hobbyists who may be interested in the products in our aquatics hall. This guide will include store names, addresses and basic contact information.
Hobbyist badges and retail store badges will be distinctly different so that exhibitors can differentiate the type of buyer visiting each booth. Security will be checking badges carefully at both shows to be certain that only qualified attendees have access to the proper halls.
CMAS and H.H. Backer's whole goal in co-location is to generate interest in the aquarium hobby, as new interest is good for both hobbyists and retailers. The educational sessions that CMAS is offering are outstanding, too.
Complete info is available at
www.hhbacker.com or
www.worldreefconference.com on both shows. I'd be happy to answer any additional questions in the forum at any time, so please feel free to post a question or e-mail me at
cfairchild@hhbacker.com.