I have never used starboard in a tank bottom. The 240 has some really big rocks in there.
RO - a 4 stage. If you have well water then what you need will depend on what's in the water.
Controller - Hydros all the way.
Pumps and powerheads - Jebao. Used to be Cheap junk. Now as good as any made anywhere. The DC return pumps have been exceptional for me. Want a warranty? Look at Simplicity pumps from Premium Aquatics. I have lots of both of these kinds running and have never had any issues at all. No dead controllers from power outages or stalled pumps that wont restart.
Heaters. I like Eheim Jagers. I have used them forever. Cheap to buy. The Hydros can control them.
Bulkheads can be found in all styles at BRS
All my plumbing is standard stuff from Home Depot. HD has flex PVC too. If you want gate valves and they are nice to have BRS has them. BRS used to be as cheap as anyone on pricing. This isnt so true anymore. A lot of my stuff like 2part, kalk, bio pellets, etc., is coming from eBay.
Bulk Reef Supply has a lot of info on everything reefing. From new tank setup to equipment reviews.
Learning Center - Bulk Reef Supply
A lot of things come down to personal preference. I find no value in color matching plumbing and fancy controller cabinets. I dont even fasten the wires neatly any more.
A sump can be anything from an old tank with baffles glued in made with salvage glass you cut yourself to a super expensive plastic box.
Filter anything, socks or roller mats. I don't use them. I am a skimmer guy. Other people on here are other kinds of stuff people.
Lights - They sky is the limit here. It totally depends on how much you want to spend. I think the expensive ones are better and easier to use. I dont have them though.
Refractometers of salinity meters. I am still a deep 6 swing arm hydrometer guy. The lowest scum of the earth. Total junk, hard to use, inaccurate. LOL whatever. I also have a Pinpoint salinity meter. I used it to calibrate the hydrometer and draw a line on it with a sharpie.
Never used much again.
Test kits - Salifert or Hanna digital. You need ALK, Ca, Mg, Nitrate and Phosphate. Gee I didn't say ammonia. If you start with some live rock you dont need that and will never use it again. I used the API one (screaming heard in background). It will tell you what you need to know.
Magnetic cleaners. There are lots of good ones now and Magfloat is still around. I use and like a Flipper and Tunze.
Rock. I use some TBS live rock shipped to the airport and some man made stuff. 1/2 and 1/2. You can find used as well if you live in civalization.
and that's all I have to say about that. Channeling my inner Forest Gump who I have more and more in common with as time goes on.