The prices are walk-in coupon prices only, and can only be used for ONE item, which needs to be special ordered (tanks & fish), with a deposit. Do you really think they can get a Acan Lord instantly for $9.99, they say small specimen of course (you think they make a call and say, yep, will be fedexed here by tomorrow)? I've been there. They lie on the phone to get you to come in, then call it a misprint and verbal misunderstanding ("You must have misunderstood" "Yeah, but I specifally asked about the price and availability in 5 different ways, and I talked to 2 other guys besides you" "Whatever. How far did you drive? This is the price, you want it or not?"
These guys really, really suck. I'm shocked they are still in business.