+1 to what TropTrea said. Even though keeping the zoas "alive" is pretty easy, it is not necessarily easy to have them retain their colors that you paid the big bucks for. They all seem to have different light / flow requirements.
To me the protein skimmer is a must regardless of the size of tank. Unfortunatly there are few small protein skimmers for small thanks that are realy effecient. But some of the 3rd rate skimmers for medium sized tanks do work well on tanks 1/2 the size they are realy rated for. I believe a RED Sea Prism is one that could be considered in the 30 or less gallon range to do a good job even though it is rated for the 50 gallon range.
I would say make a tank like you normally would in terms of filtration (sand bed and/or live rock for natural filtration + additional HOB filter if you wanna play safe), plan for moderate flow, and a light that will give you different light intensities at different parts of the tank, so you can move the zoas around to where they like to be best
Yes flexability in lighting does help. On the cost basic I'm moving to DIY myself for reasons like this. For a 30 Gallon tank your talking under $150 and you can set the LED's colors and distribution to suit your needs and personal taste.
Using 3 Watt Cree LED's I'd put in
10 Gallon tank 4 Blues, 4 Royal Blues 4 Neutral whites ($78)
20 Gallon tank 6 Blues 6 Royal Blues 6 Neutral Whites ($117)
40 gallon tank 8 Blues 8 Royal Blues 8 Neutral Whites ($156)
Also keep in mind that going small does not always save you that much money. It is not a straight cost per gallon buy any means. Actualy building 112 ten gallon set ups will cost you trice what it would cost to build a 120 gallon set up. Noting on the lights cost going 4 times bigger only doubles your lighting cost. This is also ture for filteration.
So it may cost you $250 to do a 10 gallon, $325 to do a 20 gallon, and $490 to do a 40 gallon. But if you look at cost oper gallon it would be $25 for the 20 gallon, $17.50 for the 20 gallon, and $12.50 for the 40 gallon. When you start getting very large though at a point the oposite starts happening.