I use black sand in all my tanks - or at least used to. I'm running bare bottom at the moment since I'll have to relocate the tank within a year. Anywho, I like the look of a blacked-out tank. I call them graffiti tanks as everything is blacked out and the colors of the coral and fish just seem to pop out of the tank. A lighter colored substrate is more natural and will reflect more light back up. Both black and lighter colored substrates will get dirty and there's really not much difference between the two. When they get dirty you'll need to clean regardless.
I've used the black Arag-Alive and I've used Estes black sand. The Arag-Alive is a decent substrate. It's heavier and coarser than sand - almost like a gravel. It doesn't stick to magnets but if it gets caught in the pad of your cleaner it can easily scratch your glass. It's heavy and will not get sucked up a syphon while cleaning. I used the Estes when I had a stingray. This is a smooth, fine sand that can get blown around very easily and can be syphoned out during water changes. I prefer the look of the Estes over the Arag-Alive.