Bora Bora's 5 star resorts are much more elegant than some of the other outer islands.....and Bora Bora is more popular....hence the higher price. The Hotel Bora Bora, the Nui, the new Intercontinental, the new Ritz Carlton, and the new Four Seasons are all top notch facilities.....there are no other properties on the other islands that come close in ammenities. So, comparing these facilities to others on, let's say, Rangiroa or even Moorea.... is comparing apples and oranges. The high end resorts don't exist there....yet. It really comes down to what you're looking for....if you want to rough it, there's lots of choices. If, like me, you're looking for pampered elegance, unfortuneatly, there are only a few very high priced options.