StCraft, sure 'nuff, it's the aperture. I may not need the 2.8, but I'd just like to have it there. It does look, however, that the longer lens could make up for it with the IS. This is the same reason I think I'd choose the 16-35 over the 17-40 f/4. I've used the 17-40, and it's downright awesome. It's also reported to be sharper than the 16-35. Realistically, in both cases, I'm not actually decided yet.
But so many shots I've seen with the 24-70L are some of the best shots I've ever seen.... so sharp! And there's just something cool about having the f/2.8L lineup.
Marc, again, the 100mm is the amount of zoom. Your current camera lets you get within 1cm of the subject. The Canon 100mm will let you take that same close-up from 5.9" away because it's that much zoom. Unfortunately focal lengths between SLRs and point-n-shoots don't equate, so there's no real way to compare those numbers.
Also, 2.8 doesn't necessarily give you the best depth of field. In fact, that's a very shallow DOF. While this often works beautifully, it's not necessarily "the best." I shoot at f/8 a lot, as an example, specifically to pick up more DOF.
And.. please don't equate 100mm with macro-ability. It just so happens that Canon has the one of the most famous macros out there, and it happens to be a 100mm lens. It's purely coincidental, and macros can be had at any focal length.