I think the 24/7 notion was started since few knew why Caulerpa went sexual and melted down. This 24/7 notion is a myth for prevention.
Yes, you can run it 24/7 with many algae, but algae and plants will do better with a dark peroid(there are numerous studies that show this).
As mentioned, it also is an issue of lighting cost and electric. That would be my main concern personally. The other issue there, you are adding more heat to your system.
I would certainly try 11-12 hour cycles if you do not, it's easy.
Melting and sexual phases are often caused by low nutrient levels after a peroid of good growth and increase in biomass, the alga eats it's self to death and then when no more food is left, it senses this and dies and sends out gametes in effort to survive till the next season.
This is similar to annual terrestrial seed plants producing seed to get through drought, winters etc. Many algae do something similar.
If you prunce the Caulpera and maintain a constant biomass, constant nutrient input (food, traces, Ca++, alkalinity etc), then the Caulpera will do well over the long term.
You can trigger the Caulpera to go sexual with allowing the nutrients to be all used up and you can measure this quantitatively also if you want. You can then go back and try this same experiment with 24 or 12 hour light cycles and see if they make any difference.
Myths get started and then stick around for very long time.
Most folks like to keep a nice tank and don't want to go through the process to see what is really going on or not. Most just want to keep something alive and are not interested in killing weeds
Regards,
Tom Barr