Here's my $0.02:
I stopped by Fish, Fish and More Fish last Friday, really wanting to like the place.
My first impression was that it was small, but really well done for what they set out to do. From the name, one can obviously imply that coral is not the highest priority and that seemed to be the case.
The tank in the front window was obviously young, but well aquascaped. They have a pretty good selection of fish, which all seemed healthy (I wasn't looking to buy any fish, so I didn't give them the closest inspection). They seemed to have a so so selection of softies and very few SPS. I saw a small colony of green slimer and a couple of brown SPS, but that was it. My impression is that this is a good store for FO types, but not really a place to buy coral unless you are just starting out.
The most striking thing about my visit though, was the customer service. I was the only customer there the whole time. I was probably in the store for five minutes before I could even make eye contact with the guy who was cleaning tanks there. When he did look, I said Hi and he nodded and went back to cleaning (lots of diatoms). After a few minutes, another person emerged from the back. Astoundingly, though, he seemed just as uninterested in the only customer in the store. I asked a few questions, got a few short answers and got the distinct impression that they didn't care if I came back again or not. Very chilly.
From the business cards on the front counter, it seemed as if these guys weren't employees, but the two owners of the store. These werent indifferent teenage employeees, like the video game playing kid mentioned earlier, but owners that should be trying to build rapport with new customers. I asked enough questions and expressed enough interest that I should have been easy to distinguish from a Lombard Street lookie loo that just stumbled into the store. Are these guys just not "people" people? I just can't imaging not trying a little harder if I had just sunk so much money into a new business enterprise and was hoping to survive in a tough marketplace.
Did I miss something?