Are you sure you don't want to provide a link to RC for those who may be interested in seeing what is available? Does the easttnreefclub.com link have contact info to the BODs or organizing committee for people who may have questions? Have you considered adding a little "tear off tab" to the bottom or attaching business cards so people can take the information with them (most won't write it down if they see the announcement in a store)? Finally, you might want to define what is being traded/bought/sold (corals), as many people are likely to not know what a "frag swap" is. I know you stated to "bring your desire for corals" but I think it could be clearer.