After seeing fish stores in other areas, I think our local stores are partially to blame for reef popularity. They seem to get the same items in, many times specimens are small/poor quality, and they are still asking a premium price. I haven't seen Big Dog's setup; however, Brett Robinson and Dave's Aquastock put most of the local pet shops to shame. I have relatives in Rochester, NY and there are 2 stores there that are awesome. Their display tanks really illustrate how beautiful this hobby can be. You cannot blame the local economy, because Kodak is Rochester's largest employer and they are not doing well; yet, the 2 stores are moving reasonable and high end corals.