You order a lot you getting much more....
Basic Business practice
There's no magic they call it clean room
Extreme clean condition.....
magic sauce recipe-yes they do. that's why takes them many months of hard work and testing before they release new product to their customers.
As a big boys company they want to make sure product work as advertised.....
When they have 500+customers happy a week .....
Most commercial fixtures use off the shelf LEDs. I think you may be giving too much credit with regards to the R&D done on many of these fixtures. Most testing is for packaging, software control, ease of use etc. It is painfully obvious most of the emitter combinations have followed the path of the DIY'ers on these forums. 500 customers a week would equate to over 25,000 units a year. I dont know that any companies are hitting those figures. This is a fairly niche hobby.
Companies can have there own phosphors created but these are not rivaling Cree, or any other large manufacturer, in the efficiency of their phosphors. Cree has the most efficient LEDs due to their phosphors being much more efficient than other companies. Their extremely tight binning is another reason they are considered some of the best.