<a href=showthread.php?s=&postid=9318477#post9318477 target=_blank>Originally posted</a> by srlumaye1
Except you are are forgetting the value add part.
Look at Hoffers. They have a HUGE value add in the fact that they have Birthday parties for the kids, store tours for the kids, etc. That alone, while bringing in some money, gets the kids into the store, which makes them want to go back.
When my kids are old enough and maybe want a tank of their own, I'll be going to Hoffers not because of their prices, but because they will be able to pick out the exact fish that they want. With thousands of fish to look at, and since they wouldn't know want they wanted before seing it, it is perfect for them.