Sorry to miss answering your questions.
"Dialed in" is simply the drip rate that allows the unit to consume the nitrate. At first the units must start at only 1 drip per second or less to allow the bacteria to form and build that will consume the nitrates. They are anerobic so the unit also must vent itself of O2, and that happens at the slow drip rate. Once the bacteria forms you can increase the drip rate 1 dps and allow it to cycle again. Depending on your initial tank NO3 this can take a few days to a few weeks, longer time for higher incoming nitrate.
As the unit works it will put out nitrate free water and the plan is to have a unit large enough to reduce the nitrates and allow a drip rate high enough to put out more nitrate free water then is coming in. This will in turn lower the nitrate in your overall system.
One issue with these is that once your units reduce the nitrates away they will also produce Hydrogen sulfide if not getting any incoming nitrates. Or if the drip rate is too slow or the units become clogged or develope dead spots this can also happen.
The dialed in refers to the point where your unit and drip rate are adjusted to the nitrates being produced on a steady basis. So if you have say 25ppm nitrate when you start, it will take awhile to cycle the unit to a 3-4 dps drip rate, and then running like that depending on the size of the units and gallons of total water in the system time to lower the nitrates to zero or near zero. Then the unit needs to adjust to the nitrate load the tank is producing. If it produces low nitrates, then alot of times at that point it helps to open the unit and remove a bit of the sulphur if you find it is producing hydrogen sulfide at a higher drip rate. By messing with it you will get to a point where the unit feeds on the nitrates produced in balance with the amount of bacteria present. I believe the reason the hydrogen sulfide is produced is that if no nitrates are present, the bacteria seeds itself to the sulphur and then consumes it for a food source, putting off the gas.
The sulphur I also believe is a place for the bacteria to reside if I remember right. If consuming nitrates, the sulphur will not be consumed (really what you dont want for aformentioned reasons) and it will last a long time (years). If it becomes clogged simply remove it and rinse in freshwater and reuse it.
The Ca media is used to buffer the units water to help increase the ph as the lack of O2 drops the ph. It also will dissolve slightly and add a very small bit of calcium to the system. You can add more media if/as needed and its a good idea to replace it about every six months with total fresh media.