Belongs to the family of Acanthogorgiidae. Most likely a variation of Acalycigorgia sp. They commonly brought in through wholesalers due to their visual appearance and come in tones of tan, blue, orange & pink. Now, it is a more difficult species of non-photosynthetic gorgonians to keep. Since it is bushy, I would make sure it is kept in a area that receives high current/flow.
Mike