I dont think its pale IMO I think its the picture, I will take a new one tomorrow and see if I cant get a better angle to show that it is bright pink... It could be a lil pale though, but what do I know... I know I feed the anemone since I got it a chunk of mysis usually twice a week, but def at least once a week... Its grown and got darker in color since I've got it two or three months ago...