Neptune aquatics specialized and cater to reefers and look at where they are today? I would drive 1.5 hours just to visit their store. Actually I am going to be there today

. It helped that they are in a more populated area.
You absolutely want to have a broad range of cutomers to make itand increase your foot traffic. But if you are specialized in something then you added another group of customers. but if you don't know how to cater to them then you can forget about it. I've been there a bunch of time since they opened and talk to the owner but I did not walk away feeling confident about them staying in bussiness. I was hoping that they will do well though.