Is that 1, 2, or three anems? It is probably just poking out of both sides of the rock. It is definitely bleached, but seeing as you've only had it two days, I would highly doubt this is your fault. To help gain health, leave him be, maybe get some more lighting, but I would think 5W/G PC could keep him okay, although this would be close to the bare minimum. If using PC, I would recommend close to twice that wattage.
Best advice is feed, feed, feed. Feed at least once every other day, probably minimum of 4 times per week. Feed meaty foods, mysis, squid(mine love this), scallops, clams, oysters, table shrimp, pretty much any saltwater invert that your grocery store carries that you want to add. Freeze them, then grate them over a cheese grater(probably won't want to use for anything else) and repeat until desired size is reached(I like doing it twice). Add selcon and garlic extreme and this will be an absolute blessing to your anem(your clowns will love it too).