Definately a little "bleached". Looks similar to my RBTA when I first got it (but mine was worse). Be sure to feed it silversides or something similar every 2-3 days as stated above until it is a more solid color. Mine took a couple months to get fully colored, and now that it has been 3 months, it is even darker (healthier). As it gets healthier, the tentacles will get longer and it will look bigger. Mine also lost the bubbles, but yours might keep them.