This is all theoretical, but I believe different species and colors prefer different lighting intensities. Mine, like yours Adam, is more prevalent where only a small portion of the light shines on it. Of course, I have a slightly different color that grows under my metal halide. But it's obviously not the same that is in the dimmer spots.
But, in short, Calcium, Alkalinity, Magnesium, and Strontium are things to check for when it comes to Coralline Algae. An appropriate species will populate certain areas of the tank as the lighting permits.