Peltier have other advantages, it can cool and heat, and not only on and off but also something between, you have no moving parts (no maintenance or repairs), maybe besides the fans.
The idea was not to cool down a tank 10K, we wanted to cut and smoothen peaks and keep the temp. stable (no hysteresis necessary), which worked very well.
We had happy customers who gave us very positive feedback, but there where also people with the wrong expectations. Maybe a lack of communication and information.
Actually we consider to give it a new try. With LED lighting the water heats up less than in the past with MH, so it's maybe a new chance for this technology.